BRADENTON, FL – Hame Persaud, LL.B., Executive Vice President of HP Ingredients, a leading research-based global botanical ingredient supplier, will be a featured speaker at AHPA’s Sports Nutrition Congress to be held Wednesday, October 21. Persaud will expound about the importance of clinical research in the burgeoning sports nutrition market and emphasize the critical role of continued investment in studies examining safety and efficacy as well as revealing mechanisms of action for products in the sports nutrition market.
Persaud, whose session is entitled, “Building a scientific strategic platform,” joins eminent sports nutrition experts Richard Kreider, Ph.D., FACSM, FISSN, FACN, FNAK, Professor; Executive Director, Human Clinical Research Facility – Director, Exercise & Sport Nutrition Lab – Department of Health & Kinesiology, Texas A&M University; Hector Lopez, MD, CSCS, FAAPMR, Principal & Scientific Advisor, The Center for Applied Health Sciences; Principal & Co-Founder, Supplement Safety Solutions and Chris Lockwood, Ph.D., FACN, CSCS, President, Lockwood LLC; Adjunct Science Editor, Bodybuilding.com and Adjunct Professor, University of Mary Hardin-Baylor. The event is moderated by Vince Kreipke, Ph.D., CSCS, CISSN, Scientific Advisor, Onnit.
“Fundamentally, our message is clear – as a sports nutrition brand marketer, you can be victorious in your research platform; how understanding and communicating the science of
YOUR ingredients and YOUR brands build trust with YOUR consumers; how to create unique communication opportunities and provide claims substantiation, which is critical to staying within the safety zone of regulatory guidelines.”
Persaud will present HP Ingredients’ proven playbook to become successful in the ever-growing, evolving and sophisticated sports nutrition marketplace. He will discuss how HP Ingredients’ signature products – LJ100® Tongkat ali, ParActin® Andrographis paniculata, and Bergamonte® Citrus bergamot Risso — and their research portfolios — may be leveraged for optimal consumer loyalty in this market.
“Our new motto – where science never sleeps – perfectly epitomizes the heartbeat of HP Ingredients. We have diligently invested in 34 clinical studies backing our ingredients, which amounts to approximately two new published studies per year,” Persaud stated. “Research platforms cannot ever be allowed to stagnate. Once an ingredient becomes somnolent, so does your product in the marketplace.”