Founded in 1982, AHPA’s mission is to promote the responsible and sustainable commerce of herbal products to ensure that consumers have informed access to a wide variety of safe herbal goods. AHPA’s vision is for high quality herbal products to be readily accessible to and broadly used by consumers.

AHPA has adopted numerous policies in support of this mission through a process that includes significant input from AHPA members. These policies represent meaningful self-regulation for the herbal products industry.

American Botanical Council

The public makes educated, responsible choices about herbal medicine as an accepted part of healthcare.

Provide education using science-based and traditional information to promote responsible use of herbal medicine — serving the public, researchers, educators, healthcare professionals, industry and media.

Since 1988, the American Botanical Council (ABC) has been educating consumers, healthcare professionals, researchers, educators, industry and the media on the safe and effective use of herbs and medicinal plants. Click here to read the history and highlights of ABC (through 2013) and the first 100 HerbalGrams.  ABC is an independent, nonprofit organization supported by thousands of members around the world.

Women’s Business Enterprise National Council

Expanding opportunities for women entrepreneurs.

The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.

We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.

CHOQ

Most supplements out there today feature trendy, marketable ingredients but often at measly sub-threshold doses, like 5 milligrams of fenugreek buried in a proprietary blend of 15 ingredients. This practice, called ‘Fairy Dusting’, is a shameful but all too common strategy for maximizing profits.  It helps all the less-than-scrupulous wannabes get away with charging top dollar for products that cost $3 a bottle to make. All fluff and no substance. CHOQ® formulates around award-winning, research-based ingredients, using enough of each one to ensure that the amount you’re taking actually does something. We only use active doses as a matter of principle, and we always disclose the exact amount on the label so you know we’re telling the truth.