(BRADENTON, FL) – A new website dedicated to a growing portfolio of Calabrian Citrus bergamia ingredients has been launched by HP Ingredients. The site, https://bergamonte.net serves as an effective resource that is intuitive, immersive and easy to navigate, according to Annie Eng, CEO of HP Ingredients.
“The goal of the new site is to provide a more complete educational experience that supports ingredient evaluation and purchasing decisions,” she stated. “It was developed to maximize the ability to educate prospective customers, support ingredient evaluation, and generate qualified inquiries for more effective communication between HP Ingredients’ sales team and formulators.”
Bergamonte®, HP Ingredients’ original offering of Calabrian Citrus bergamia Risso extract, anchors a growing portfolio of C. bergamia ingredients for a wide variety of applications. Bergamonte® and its sister ingredients possess a substantial body of scientific validation and a diverse range of formulation possibilities.
According to Eng, there are two main objectives the site aims to achieve:
1. Strengthens Scientific Positioning
One of the primary goals of the website is to clearly establish Bergamonte® as a clinically validated, science-backed ingredient rather than a generic bergamot extract.
The new website highlights:
- Human clinical research
- Patented technology
- Mechanisms of action
- Measured clinical outcomes
- Product differentiation
- Formulation advantages
This helps create a stronger value proposition for formulators comparing Bergamonte® against commodity ingredients and competing cardiometabolic-support solutions. The new site brings product information, clinical research and formulation guidance together in one place.
2. Improves Product Developer Education
Formulators and product developers require significantly more information than consumers, and the new website features a formula selection guide. The new website is structured to answer critical questions such as:
- How does Bergamonte® work to support cardiometabolic health?
- What clinical outcomes have been demonstrated?
- What are the distinctions of Calabrian Citrus bergamia (bergamot)?
- What are the suitable applications for Bergamonte®?
- How does it compare to alternatives?
- Which version should be used in specific formulations?
- What supporting resources are available?
As with the new sites for LJ100® and ParActin® the Bergamonte® website has features that distill the extensive body of research – including 11 human clinical studies – to help facilitate formulators’ knowledge. Among them:
- Simplification of complex mechanisms of action into digestible, visual content
- New mechanism-to-benefit mapping to clearly connect clinical outcomes with biological pathways
- Simplified and visualized clinical research findings to improve usability and comprehension through use of “research cards”
- Improvements in overall user experience through clearer navigation, stronger messaging hierarchy, and streamlined access to scientific information
- New Clinical Benefits pages that guide formulators and present scannable data.
Eng commented, “Science content anchors strong-quality ingredient websites that communicate and educate effectively to audiences. Our experts translated the pre-clinical and clinical research into easier-to-understand yet still compelling content formats, making our science more accessible to marketers, formulators and C-suite executives.”
About HP Ingredients
HP Ingredients (HPI), a woman-owned corporation founded in 2001, shows and tells the enriching stories of health-promoting botanicals sustainably sourced globally. HPI researches, manufactures and supplies safe, unique, branded, patented, clinically proven herbal extracts with complete traceability. One of HPI’s main powers is the reinvestment into new research and certifications of its signature ingredients, collaborating with globally prestigious universities and research institutions. Signature ingredients include LJ100®, ParActin®, Bergamonte®, MaquiCare®, CitruSlim®, IQ200®, BlissCare®, N.O.Max®, Adapticort®, Bergacyn®, NeuroActin®, and ProteoActin™. Visit www.hpingredients.com.
