Market research analyst Priyanka Kulkarni of Transparency Market Research, a market intelligence firm based in India & the USA, shared with HP Ingredients the results of the company’s new report about Maqui Berry. And we are excited to share it with you.
The revenue generated from the global maqui berry market has been recently valued at $864 million in 2020 and is estimated to rise at a CAGR of 9.5%, to reach $ 2.1 billion by 2030.
Functional Foods to Energize Maqui Market
The functional beverages industry will grow annually at a growth rate of 9% during the forecast period. Moreover, notes Transparency Market Research, it sports, nutritional, and protein drink sales will increase at an accelerated rate during the forecast period. Maqui berry beverages are gaining traction in the market, according to the report.
Additionally, flavoring for food and beverages and nutritional benefits of exotic fruits (such as maqui) are the most appealing and influencing factors.
Maqui Berry: Next Superfood?
Great news for sustainability, according to the report: The growing maqui berry market is generating job opportunities for vulnerable fruit collectors, while protecting native forests. Maqui berry is gaining increased popularity as Latin America’s next superfruit. Hence, manufacturers in the Latin America maqui berry market are increasing the availability of handpicked berries. The region of Patagonia in Latin America is being highlighted as one of the prime cultivators of maqui berries.
MaquiCare™: The Super Maqui Berry
At HP Ingredients, we have a definitive knack for knowing what ingredients will grow and trend throughout the world. We have had a mutually gracious relationship with the Mapuche who grow and wildcraft pristine maqui berry. MaquiCare™ is standardized to 10% anthocyanins and 8% delphinidin.
Maqui berry (Aristotelia chilensis) has been traditionally consumed by the Mapuche for a variety of conditions that are common throughout one’s life. During the winter months, the Mapuche consume dried maqui fruits to fortify their immune system to stay well and vigorous, and to increase body warmth.
MaquiCare™ Triple Action
As 2020 comes to a close, there exists a growing cache of research showing how MaquiCare works.
Healthy Inflammation Management
One study (2011) showed that maqui berry juice exhibits strong anti-inflammation management properties by inhibiting NFκB, a key regulator of the immune and inflammatory response system. In addition, maqui berry juice reduces the COX-2 expression, an enzyme responsible for exacerbating inflammation and pain.
Supports Healthy Immune Response
Ca2+ signals regulate the expression of cytokines that are critical for immune responses. Impaired Ca2+ signaling is linked to several inherited immunodeficiency diseases. In a research published on Cell Biochemistry Biophysics (2013), Delphinidin in maqui berry is shown to activate NFAT, induces IL-2 and IFN-γ production through SOCE-mediated Ca2+ signaling. The study suggests that delphinidin in maqui berry exerts immunostimulatory effects.
Provides Potent Antioxidant Action
MaquiCare™ maqui berry extract has ORAC 5.0 value of over 16,000 umole/g, providing a healthy foundation for whole health and immune resistance. MaquiCare’s high concentration of anthocyanins puts it at the top of the antioxidant list. Benefits of anthocyanins include neutralizing enzymes that impair connective tissues, promotes cardiovascular health by preventing oxidation of low-density lipoproteins (LDL), protects blood vessel walls from oxidative damage, and supports a healthy blood glucose level. MaquiCare™ is unique as 80% of all its anthocyanins are delphinidin, which is reported to exert superior antioxidant and inflammation-management effects.
Current Planned Human Clinical
HP Ingredients is currently planning a double-blind, randomized, placebo-controlled, comparative human clinical involving about 250 patients who have contracted common cold, to assess the efficacy and tolerability of MaquiCare™ maqui berry extract in managing symptoms of common cold.
For more information and explanations how MaquiCare™ works to promote your consumers’ health, call us at (877) 437-2234 or email us at info@hpingredients.com.
For more information about Transparency Market Research’s maqui berry report, email sales@transparencymarketresearch.com, or call (866) 552-3453.
