If there were a powerful underdog in the superberry world, it is maqui.
After all, cranberry and bilberry tend to cavort in the science-media and social media spotlights (deservedly so), but maqui is worthy of its own center-stage moment.
Maqui (Aristotelia chilensis) is indigenous to South America’s Patagonian region and has a richly storied history of use by the Mapuche. When the Spaniards conquered, they were highly intrigued by how the native people used the berry: their original documents recorded how the warriors drank a fermented beverage made from maqui; they claim contributed to their extraordinary strength and stamina during battle.
Superior Antioxidant
Maqui berry contains some of the highest concentrations of powerful anti-inflammatory substances — polyphenols and anthocyanins.
Anthocyanins are the most powerful antioxidant compounds with the strongest potential benefits towards total body health. The most important of all the anthocyanins in maqui is delphinidin (comprising approximately 80%), which is reported to exert superior antioxidant and inflammation-regulation effects in the human body.
Fact: maqui has the broadest antioxidant protection as measured by Total ORAC, and highest antioxidant value as measured by ORAC.
This is very attractive to consumers who know by now that antioxidants can help them flourish.
Overall, market research data pooled from several sources illustrate that roughly, approximately30–50% of U.S. adults have some understanding of antioxidants, with a smaller subset—perhaps 20–30% (50–75 million adults)—actively pursuing them through diet or supplements.
This is critical data for supplement brands, as the only direction antioxidant products are going is straight up. A Grok query revealed: “Posts on X also reflect a strong sentiment among health-conscious individuals, with users like @nutrition_facts and @siimland highlighting berries’ cardioprotective, neuroprotective, and anti-inflammatory effects.”
Introducing MaquiCare® — the Super Maqui
MaquiCare® is standardized to 8% delphinidin and 10% anthocyanins, and is a standout among conventional maqui ingredients due to its purity and the science demonstrating how maqui promotes human health and longevity.
Maqui’s Researched Benefits:
MaquiCare® has been demonstrated to provide superior antioxidant protection. Other benefits shown in research include:
- Inhibits LDL oxidation and protects endothelial cells against oxidative stress
- Supports healthy inflammatory response via inhibiting pro-inflammatory markers NFkB, cytokines, COX-2 and enzymes
- Supports healthy immune response
- Promotes healthy aging
- Promotes healthy cholesterol
- Promotes eye health
- Promotes stamina
A Compelling Sustainability Story
MaquiCare® has a delightful sustainability story for marketers to tell. Our maqui supports the indigenous Mapuche whose generations of expertise allow for superior quality harvest after harvest. Our maqui is hand-picked (wild-harvested) in the native forests — no machinery is allowed. The forests are far from industrial, main roads and is therefore fully free from pollution.
The Mapuche prune the tree branches to increase oxygen intake, allowing for a higher fruit yield the following season. All leaves and branches are collected and placed under the tree to enhance fertilization as humus.
We can tell you so much more about the benefits of working with our MaquiCare® in your product. Please reach out to me at your convenience for more information.
