We are thrilled to announce that HP Ingredients’ founder, Annie Eng, has been featured in Vitamin Retailer Magazine as one of the 30 People Who Shaped the Natural Products Industry! This recognition celebrates Annie’s pioneering role in advancing the use of botanical supplements, especially in bringing unique and scientifically supported ingredients to the U.S. market.
In a world that continues to recognize the growing importance of plant-based wellness, Annie’s story stands out as one of passion, innovation, and dedication. Her journey began with a single herb—Tongkat Ali, a traditional remedy from her homeland of Malaysia—and has since expanded to a diverse portfolio of herbal solutions that have positively impacted the natural products industry.
From Finance to Herbal Science: A Vision Comes to Life
Annie’s story is a testament to the power of following one’s passion. After a career in finance, she took the bold step of founding HP Ingredients in 2001 with the mission of introducing quality, research-backed herbal ingredients to the natural products market. Her first move was to bring Tongkat Ali to the U.S.—a plant known for its long history of use by the indigenous Orang Asli people of Malaysia to support vitality. Not only did Annie introduce this herb, but she also invested in rigorous research to substantiate its benefits, something that had not been done before in the U.S.
But Annie didn’t stop there. She went on to bring other potent, scientifically validated ingredients such as Andrographis paniculata and Bergamot to the forefront of the industry. Her collaborations with top researchers around the world and her tireless commitment to clinical trials have made HP Ingredients a trusted name in botanicals.
Advancing the Industry with Integrity
Annie has always been driven by a deep sense of responsibility to the communities that cultivate these valuable herbs. At HP Ingredients, she has ensured that the company supports indigenous people, often in remote regions, who care for and harvest the plants used to create our innovative ingredients. Her approach to business is rooted in a belief that true success comes not just from innovation but from caring for the people and ecosystems involved.
Through Annie’s leadership, HP Ingredients has become not only a provider of high-quality botanical ingredients but also a champion of sustainability, ethical sourcing, and research-backed formulations. Annie’s dedication to transparency and quality has set a new standard for ingredient suppliers, helping brands around the world create safe, effective, and scientifically supported products.
A Legacy of Empowerment
Being recognized as one of the most influential figures in the natural products industry is an honor, and Annie is proud to be among those who have shaped this ever-evolving field. But for Annie, it’s always been about more than accolades—it’s about empowering the next generation of innovators and caretakers. Her leadership at HP Ingredients continues to inspire and foster a sense of integrity, knowledge, and care within the botanical space.
As a certified woman-owned company since 2020, HP Ingredients has been at the forefront of promoting diversity and inclusion in the industry. Annie’s work has also been instrumental in helping her clients develop unique and proprietary formulations, driving the future of natural health solutions forward.
Looking Ahead
Annie’s recognition in Vitamin Retailer’s 30 People Who Shaped the Natural Products Industry is a milestone that highlights her lasting impact on the field. As HP Ingredients continues to evolve, Annie remains focused on her mission to bring cutting-edge, research-driven botanical solutions to market, while upholding the principles of sustainability, integrity, and community support.
We at HP Ingredients are incredibly proud of Annie’s achievements and are excited to continue building on her vision for a healthier, more sustainable future for all.
To read more about the incredible individuals shaping the natural products industry, including Annie’s profile, check out Vitamin Retailer’s full feature. Here’s to the continued success of all the trailblazers who have paved the way for a vibrant and thriving natural products community.
