Sex Sells!

A two-word exclamation has been an adage in advertising – “sex sells.” And now in the supplement industry, sexual-support supplements are selling hot, according to Nutrition Business Journal’s Erika Craft, market research analyst, New Hope Network.

It appears that the category deflated a bit and has now risen back. NBJ data found that in 2019, sexual health was the fourth highest-growing category at 8.9%. It dropped during the pandemic to 2.9%.

NBJ is starting to see sexual health enjoy vigorous sales again – currently an estimated $1.25 billion market. NBJ predicts sexual health is estimated to reach 6.7% this year, on its way to 7.7% growth by 2027.

Craft writes, “Sexual health is indeed one of the ‘experiential conditions’. Consumers are looking for an improved experience and expect quick results. We’re seeing innovation in sexual health move beyond the mechanics of the sexual parts into the holism of the sexual participants. Mood is at the top of this list. Plus, more men and women are educating themselves on how to address their hormonal concerns and are becoming more aware of how supplements and natural ingredients can help balance their systems.”

She added that, like mood and mental health, sexual function is an area that younger adults are more comfortable talking about and seeking to support. Craft concluded, “The sum total of all of this is that sexual health is growing at a healthy rate. One way or another, this is a condition category to keep an eye on.”

LJ100® is a great ingredient when it comes to sexual health formulations..

Mechanism of Action for LJ100®:

Inhibits Sex Hormone Binding Globulin (SHBG), thereby increasing free testosterone levels*
Inhibits PDE5, arginase and angiotensin-1-converting enzyme (ACE) for improved vasodilation*
Reduces ROCK protein & inhibits Rho-kinase (ROCK-II) activities to improve sexual response*
Reduces Reactive Oxygen Species (ROS), thereby increasing nitric oxide-cGMP signaling pathway for harder erections*
Increases an α pheromone for improving libido, sexual communication, and sexual behavior*
Increases dopamine for heightened sexual fulfillment*

In fact, our human clinicals show:

• Significant Improvement in the International Index of Erectile Function Score (p<0.001):
• Significant Improvement in Sexual Satisfaction Score +29% (p=0.004)
• Significant Improvement in Orgasmic Function +22.43 (p=0.027)
• Significant Increase in Libido +14% (p<0.001)
• 55% higher testosterone compared to placebo (p<0.05)
• Significant reduction in cortisol stress hormone (p<0.05)

Looking for more dopamine boost? BlissCare® Mucuna pruriens is standardized to 60% L-Dopa by HPLC. A typical Mucuna pruriens 40% extract by UV-vis is equivalent to 3-4% L-Dopa by HPLC.

In honor of Sexual Health Month, we encourage you to reach out to get some free samples and more information about how LJ100® and BlissCare® can help grow your sales.